Daily Roundup 8th April

Trent Reznor in Wired

Trent Reznor continues to trailblaze in the digital space and brings his fans close in all the way. This Wired Blog Article is very inspiring. Reznor famously opted out of the major label system to plough his own NIN furrow. First up was the straight copy of the Radiohead model whihc generated $750,000 + in a day through sales of premium product on the back of giving away his album. That’s old news now, he’s up & onto the next.

He’s so far embraced “freemium” pricing, torrent distribution, fan remixes and social media to amazing effect. Perhaps most cleverly, he’s pulled together lots of disparate fan activity on social networks by plumbing NIN.com into online resources like Youtube, Flickr, Blogger, Twitter & Feedburner with more to follow. The site allows registered members to customise their experience and more importantly connect with each other. Then a fan wiki was added that to dates includes over 30,000 pix & videos from user generated material plus over 11,000 remixes have been sent in from the copyright control stems he released as part of the last album free content.

Now he’s embracing the iPhone with a custom app that not only is a mobile gateway to all things NIN, but also has a GPS powered fucntion called ‘Nearby’  that is a twitter-esque piece that shows where fans are in relation to each other and ties in with Google Earth.

So why is an unsigned solo-artist leading the digital marketing innovation charge. I flipped around a few artists websites and without mentioning any names they are either weighed down with flash animation or barely more that a blog or worse still, a by-numbers build around the artists’ last album release.  Bring your fans together, synchronise with them and give them a voice and allow them to connect.

iTunes Variable Pricing

Its been widely reported that this was coming and we now have variable pricing on iTunes. Seems what that really means is that all the top selling track have now got more expensive possibly driving a portion of the current legal minoiry consumers to illegal download sites or to ‘Free’ streaming services and less money finding its way back to the artists. Hypebot puts is better:

“Instead of delivering more value in the form of additional content along with the higher price, the major labels upped the price of their most popular titles almost 30% just as many consumers began getting comfortable with paying for downloads and in the middle of the worst economic downturn in decades.”

Double Twist

Digital start up company, Double Twist has secured second rounding funding for its content sharing application. Currently in Mac format with the PC version just available as beta, the service allows users to drag & drop audio, video & picture files to any device attached to the computer. It also allows you to share any of these files with any other member of the service using a ‘my feeds’ function.

And Finally …

What do all these have in common?

Robert Johnson
Jesse Belvin
Brian Jones of The Rolling Stones
Malcolm Hale of Spanky and Our Gang
Alan Wilson of Canned Heat
Jimi Hendrix
Janis Joplin
Jim Morrison of The Doors
Arlester “Dyke” Christian
Roger Lee Durham of Bloodstone
Ronald “Pigpen” McKernan of the Grateful Dead
Wallace Yohn of Chase
David Michael Alexander of The Stooges
Pete Ham of Badfinger
Chris Bell of Big Star
Gary Thain of Uriah Heep
Helmut Köllen of Tirumvirat
D. Boon of Minutemen
Pete de Freitas of Echo and the Bunnymen
Mia Zapata of the Gits
Kurt Cobain of Nirvana
Kristin Pfaff of Hole
Richey James Edwards of Manic Street Preachers
Fat Pat of Screwed Up Click
Freaky Tah of Lost Boyz
Sean McCabe of Ink & Dagger
Maria Serrano-Serrano of Passion Fruit
Jeremy Ward of The Mars Volta
Bryan Ottoson of American Head Charge
Valentin Elizalde
Louis Chauvin
Alexandre Levy and Nat Jaffe

Answer – they all dies at 27! The Daily Swarm has some theories.

And before I go, my apologies to The Cancer Bats for turning up in their Kerrang Poster. Despite my apparent indifference in the poster I did enjoy their SXSW set at the Kerrang Party very much.

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~ by donjenkins on April 8, 2009.

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